The Star Wars Disney+ series Ahsoka premiered on August 22, 2023, with a viewership of 1.2 million households, according to Samba TV. However, the viewership for the finale, which aired on September 19, 2023, dropped to 863,000 households. This represents a decrease of 28%.
Of course, the Nielsen ratings for the finale will come out in four weeks, giving us the exact number of minutes watched. However, Samba TV is a good reference because they measure viewership by households. This means that a sizable chunk of the audience lost interest in the Dave Filoni show.
Why did the viewership for Ahsoka drop from the premiere to the finale?
There are a few possible reasons why the viewership for Ahsoka dropped from the premiere to the finale.
One possibility is that the show simply didn’t live up to expectations. Ahsoka is a highly anticipated show, given the popularity of the character and the fact that it’s created by Dave Filoni, who is responsible for some of the most beloved Star Wars content, such as The Clone Wars and The Mandalorian. However, some fans may have been disappointed with the show for various reasons, such as the pacing, the characters, or the overall plot.
Another possibility is that the show was simply too niche. Ahsoka is a very Star Wars-centric show, and it requires a lot of prior knowledge of the franchise to fully enjoy. This may have alienated some viewers who are not as familiar with Star Wars, or who are not as interested in the character of Ahsoka Tano.
Finally, it’s also possible that the viewership drop was simply due to the fact that Ahsoka is streaming on Disney+. Disney+ is a subscription service, so viewers have to pay to watch the show. This may have discouraged some people from watching Ahsoka, especially if they were not already a Disney+ subscriber.
What does the viewership drop mean for the future of Ahsoka?
The viewership drop for Ahsoka is certainly a cause for concern. It’s unclear whether the show will be renewed for a second season, and the viewership drop could make it less likely that the show will be renewed.
However, it’s also important to note that the viewership drop is not necessarily a sign that the show is bad. As I mentioned above, there are a few possible reasons why the viewership may have dropped, and not all of them are necessarily negative.
It’s possible that the show simply didn’t live up to the hype, but it’s also possible that the show was simply too niche, or that it was simply due to the fact that the show is streaming on a subscription service.
Ultimately, the decision of whether or not to renew Ahsoka for a second season will be up to Disney. The company will need to weigh the viewership drop against other factors, such as the critical reception of the show and the overall buzz surrounding the show.
What can be done to improve the viewership for Ahsoka?
If Disney wants to improve the viewership for Ahsoka, there are a few things they can do.
First, they can try to make the show more accessible to a wider audience. This could involve making the show less Star Wars-centric, or it could involve providing more context for viewers who are not as familiar with the franchise.
Second, Disney can try to promote the show more heavily. This could involve running more commercials for the show, or it could involve partnering with influencers to promote the show.
Finally, Disney can try to make Disney+ more affordable. This could involve offering a subscription tier that is less expensive, or it could involve offering more free trials.
Conclusion
The viewership drop for Ahsoka is certainly a cause for concern. However, it’s unclear whether the show will be renewed for a second season, and the viewership drop could make it less likely that the show will be renewed.
If Disney wants to improve the viewership for Ahsoka, there are a few things they can do. They can try to make the show more accessible to a wider audience, they can promote the show more heavily, and they can make Disney+ more affordable.
Only time will tell what the future holds for Ahsoka. However, the show has a lot of potential, and I hope that Disney will give it a chance to succeed.
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